Shape Report
Sporting Life to Open First Vancouver Store at The Amazing Brentwood
Prestigious retailer of upmarket sporting equipment and apparel set to open in Fall 2019

August 1, 2018
With the incredible success of its 12 stores and growing e-commerce business, Sporting Life will enter British Columbia with a 44,000 SF store at The Amazing Brentwood in 2019. In addition to premium brands, Sporting Life is set apart by its signature in-store experience which includes beautiful store design, creative merchandising and knowledgeable staff. This focus on experience drove the decision to open their first BC location within The Amazing Brentwood – a 28-acre master planned community that will bring the best of Vancouver to one amazing place.
Sporting Life: Fashion, Performance and Lifestyle
Sporting Life is known for its unique mix of fashion and sport, combining upmarket apparel with high performance gear for activities including skiing, tennis and cycling. Prestigious brands like Arc’teryx, Canada Goose, Moncler, Hugo Boss, Nike, Adidas and Champion are paired with the most advanced technologies from Burton, Salomon, Volkl, Cannondale, Babolat and more. This mix positions Sporting Life to serve Metro Vancouver’s love for sport, luxury and athleisure with an offering unlike anything that exists in the market.
The Amazing Brentwood
The Amazing Brentwood will feature world-class shops, restaurants, public plazas, entertainment and +6,000 new homes with SkyTrain connected. More than a place to shop, dine and live, The Amazing Brentwood will bring the unmistakable urban energy found in the world’s best cities. To achieve this, each merchant will be carefully chosen to contribute to the complete urban experience that makes the project unique.
What Sporting Life Brings to The Amazing Brentwood
Sporting Life is an ideal fit for The Amazing Brentwood’s focus on an elevated west coast lifestyle. Every retailer within the project will be carefully selected to create a complete experience that is greater than the sum of its parts. With its established success and first-to-market positioning, Sporting Life will help make The Amazing Brentwood a destination for the region.
To deliver a relevant product mix and experience, Sporting Life’s buyers travel the world for inspiration and hyper-tailor each store to its market and retail environment. The new store at The Amazing Brentwood will feature a west coast ambiance that celebrates the active BC lifestyle and aspirational setting at The Amazing Brentwood.
What’s Next
Momentum continues to accelerate at The Amazing Brentwood leading up to its Phase 1 opening in Fall 2019. With top retailers like Sporting Life and more details about the carefully crafted retail roster to be revealed, The Amazing Brentwood is positioned to deliver on its promise to bring the best of Vancouver to one amazing place.
For leasing inquiries, please contact:
Maria Holly | Vice President, Merchandising and Leasing
O: 604.694.2029 C: 604.202.8778
E: holly@shapeproperties.com
Katie Bertram | Director, Leasing
O: 604.694.2250 C: 604.440.9149
E:bertram@shapeproperties.com